Our Social Impact

Charity as a Service

Scalable impact through prevention, connection, and values-based growth

At ShareTree, we believe that community impact should be sustainable. It should create value for everyone involved. Our Charity as a Service model does exactly that.

We deliver services that improve wellbeing, increase connection, and build character. These services generate revenue that funds wider impact. Instead of relying only on donations, we fundraise by providing tools that help prevent emotional strain and support community resilience.

We focus on three core platforms that work together:

Sharetree App →

The ShareTree App builds emotional literacy through the daily practice of gratitude. It helps individuals reflect on their values and recognise those values in others. Teams can use the app to create a shared language of appreciation, purpose, and alignment.

This strengthens trust, team culture, and motivation. The ShareTree App is free for individuals and small groups. Larger teams can unlock features that support culture transformation.

Live Gratitude Feed

Charametrics →

Charametrics is a character strengths assessment built to develop self-awareness and growth. It helps individuals identify their top traits and understand how they interact with others. Leaders can use it to build more inclusive, values-led teams.

The tool is science-based and easy to use. Organisations use Charametrics in hiring, onboarding, and team development. This leads to stronger alignment, higher engagement, and better communication across diverse groups.

Emotional Pulse →

Emotional Pulse is our proactive mental health platform. It helps people check in on their emotional state and share how they’re feeling with a trusted network called Pairs. When someone is in distress, support is one tap away.

We work with organisations to embed Emotional Pulse into daily life. This helps people build self-awareness and feel safe being vulnerable. It also helps employers meet psychosocial safety requirements.

Every paying user can invite others for free. This spreads access through social networks into homes, families, and communities. We also reinvest surplus revenue into a yearly grant program. This program subsidises Emotional Pulse and Mental Health First Responder training for schools, not-for-profits, and community groups.

Impact focus

ShareTree works at the root of emotional disconnection, purpose misalignment, and inequality. We help people connect with themselves and each other. We give teams the tools to reflect, grow, and lead with values.

Our model empowers individuals. It builds stronger workplaces. And it creates resilient communities where people feel seen, supported, and included.

You can discover more about the research we’ve conducted on our impact here.

What we’re changing, and how we know it’s working

At ShareTree, we measure social impact by how deeply people connect, how confidently they support one another, and how well communities thrive.

We focus on five key outcomes:

Improved emotional awareness
People become more aware of how they feel and why. They develop the confidence to reflect and regulate their emotions in daily life.
Stronger peer support networks
People build trusted relationships at work and in life. These networks become a foundation for psychological safety and community care.
Increased purpose and values alignment
Teams that practise gratitude and character recognition report greater cohesion, empathy, and engagement.
Early mental health intervention
Individuals get help sooner through their Pair network or MHFR responders. This reduces distress and helps prevent crisis.
More inclusive, resilient communities
Support spreads from the workplace to homes, schools, and social circles. This creates a ripple effect of care, inclusion, and emotional safety.

How we measure impact

We combine data with real human stories.

Check-in rates, Pairs per user, and support requests show us how people are engaging
Time-to-response and MHFR coverage track how quickly support is delivered
Wellbeing scores, EAP usage, and mental health claims give us insight from workplaces
Gratitude logs and Charametrics reports show shifts in team culture and personal growth
Confidential user feedback gives us real evidence of impact, including lives changed and crises averted

We also run an ongoing process to improve how we measure long-term change. This includes developing a refined impact framework and capturing more stories that show how connection transforms lives over time.

Our tools are made to be used every day. That’s how change happens. Quietly, consistently, and with people supporting people.